About Focal Equity

About Us

FocalEquity.com is an investment and trading community and subscription service site run by a selective team of traders, investors and financial bloggers. The site offers two subscription-based online investment services focused on stock and leveraged ETF trading as well as a vast investment social network called FocalEquity Social. In addition, the site operates a free trading blog comprised of live traders.

The goal of the two subscription services FocalEquity Alerts&Analytics and FocalEquity Leveraged ETF PRO is to provide paid subscribers a comprehensive guidance on long/short equity trading and taking advantage of market volatility through leveraged and non-leveraged ETF trading as well as macro-based investment strategies. The goal of FocalEquity Social and the daily trading blog is to build a meaningful and quality trading and investment community that serves as a great resource for traders and individual investors.

General Contact Information

All questions, issues and concerns relating to our legal disclaimer and/or privacy policy and subscription services should be directed to info@focalequity.com. All technical and general site issues should be directed to help@focalequity.com.

Founders of FocalEquity.com

Idan Koren (idan@focalequity.com )

Idan Koren is a graduate of Duke University and has been an active equity trader for over nine years. Before becoming one of the founders of FocalEquity.com, he was an active contributing analyst of StockTock.com. He has consistently delivered a high success rate with his trades averaging between twenty percent (20%) and forty percent (40%) a year. Idan also has over nine years of equity derivatives trading experience and has worked for Bank Hapoalim International in Israel and Goldman Sachs in the United States.

Sun Tze (tony@focalequity.com)

Sun Tze has a B.A in Finance and obtained a minor in Computer Science. He specializes in designing fundamental based investment screens and models. Tze has a deep understanding of database construction and management as well as web data extraction.

Craig Simons (craig@focalequity.com)
Craig Simons resides in Somerville, Massachusetts and manages the e-Commerce department for Sports Images, a sports collectibles wholesaler. In 2008, Craig co-founded StockTock.com and has been contributing content for the site since its inception. He does not trust opinions, only charts! Craig is an avid student of Elliot Wave Theory and prefers to focus on swing trading ideas as opposed to day trading. He has been trading stocks and options since 1999.

Scott Myles (scott@scottmyles.com )

Scott is an experienced blogger with a deep understanding of social networking and the Wordpress platform. Offline, Scott works as an account manager for a SaaS IT company and has been in the interactive consulting industry for more than a decade. Scott serves as the technical advisor for FocalEquity.com

Charlie Cheng (charlie@focalequity.com)

Charlie manages the day-to-day operations of FocalEquity.com including web development and administration. He is an experienced web developer with a deep understanding of social networking and the Wordpress platform.

 

Contributing Analysts

Shanky (shanky@focalequity.com)

Shanky is an active trader, chartist, financial blogger and a former Merrill Lynch financial advisor with over 20 years of trading and investment experience. Shanky is a pure chartist who uses technical analysis as a foremost forecasting tool to make trading decisions. He also incorporates Elliot Wave analysis into his charts when appropriate.

Mike Landfair (mike@focalequity.com)

Mike Landfair has a B.S. in Political Science and Economics. Mike is a veteran of the stock market having over thirty years of experience as a stock broker. Mike also worked in marketing for several technology companies. In addition to his investment and marketing careers, Mike is also a professional writer, poet and a blogger. He is currently retired. He is the founder of movermike.com.

Mike Reed (mikereed@focalequity.com) (Political and News Contributor)

Mike works in sales and marketing in Australia and has a keen interest in world financial markets and social commentary. Mike has been investing in the global markets for the last five years since he was caught up in the last bull market. During that period, he realized that the global markets did not appear to just work randomly, but rather moved in a timed fashion. His questions have led him to many fine sites and writers and differing points of view on this unconventional investment subject. Mike believes the markets are not speculative and that they flow in cycles. Further to this observation, Mike questions just who is running the “show” and how is the “game” played. Mike’s blogseeker401(http://seeker401.wordpress.com/) attempts to decipher these questions. He hopes his followers enjoy this fasinating journey of finding the “truth” with him as he looks to unravel the vagaries of this world we live in.

Woo Kim ( woo@focalequity.com )

Wootae Kim graduated from UCLA with a degree in Economics and Engineering. He currently resides in Los Angeles, CA working in Business Management, while trading stocks actively on the side. Having traded for over 5 years, his main focus is on options and leveraged ETF's due to the higher reward, albeit the higher risk. He is a technical analyst who employs as many tools as possible such as Elliot Wave Theory, Fibonacci retraces, Fibonacci projections, and trend lines, amongst other tools/indicators to minimize risk and maximize profit. Using various charts ranging from 1 minute to 20 years in length, Wootae believes that technical analysis is the key to having an advantage trading in a market where the odds are generally against the average trader. He was asked to become an active contributing analyst for Stocktock.com in March of 2009 and is now serving on the Focal Equity team.

Andrew Cardwell (andrew@focalequity.com)

Andrew Cardwell, president of Cardwell Financial Group, Inc., began his trading career in 1978 as a broker with McCormick Commodities. In 1981, Andrew left the brokerage business to devote his time to the study of technical analysis and to develop a trading program and model around the Relative Strength Index. Today, he provides consultation and commentary for his RSI Course students and his Cardwell Private Client Group.

Andrew Cardwell has taught his proprietary RSI Basic and RSI EDGE Courses to individual traders, brokers, money managers and technical analysts from around the globe. More than 70% of his course students have been referrals and he has course students in 27 countries. As a very respected and sought-after lecturer, he has presented at some of most prestigious worldwide financial conferences. From 1990 to 1993, he provided weekly market commentary for the Financial News Network and has also appeared on CNBC, providing opinions based on his RSI experience. His articles have been published in Futures magazine and by Knight-Ridder News Service. He was featured in the Commodity Traders Consumer Reports "Trader Profile" series where Bruce Babcock referred to him as "the world's" leading authority on the RSI".

Andrew regularly hosts radio shows and provide chart and market analysis at thebullbear.com, a market trader's social network. Andrew also has his own website: http://www.cardwellrsiedge.com. Andrew Cardwell can be reached at cardwellRSI@hotmail.com

Daniel Shporin (daniel@focalequity.com)

Daniel Shporin began his trading career in October of 2007. During the financial crisis of 2008, he was able to turn out a 500% profit trading options and shorting the market. Currently, Daniel only trades futures focusing on 10-year bond, Oil, Nat Gas, S&P, Nasdaq, Soybeans, Corn, and Wheat. Daniel currently lives in Brooklyn, NY but he is planning a move to Tampa, Florida soon. Daniel is a big time sports fan. His heart will be forever tied to the Jets and Mets. He also umpires little league baseball on the side. Daniel will be an active voice on FocalEquity's daily Intraday Commentary

Jonathan Fan (jonathan@focalequity.com)

Jonathan has a Masters degree in Operations Research from the University of Southern California and is currently pursuing another Masters degree in Financial Engineering at the University of Southern California. He is winner of the Mathematical Modeling Contest of BJUT and is fluent in several computer and statistical languages including Matlab, R-program, SAS and Visual C++. Jonathan will contribute trading and macroeconomic related articles to FocalEquity.com

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